Certification in Advanced Marketing Management

About This Course

The Advanced Marketing Management Certification is designed for professionals looking to deepen their expertise in modern marketing strategies, consumer behavior, and data-driven decision-making. This course covers key areas such as market research, branding, digital marketing, pricing strategies, and competitive analysis.

Participants will explore advanced concepts like neuromarketing, customer experience (CX), omnichannel marketing, and AI-driven marketing analytics. Through real-world case studies and hands-on projects, learners gain practical insights into building effective marketing campaigns and optimizing brand positioning.

The certification emphasizes strategic marketing leadership, equipping participants with the skills to develop high-impact marketing strategies in today’s rapidly evolving business environment. It also includes modules on sustainability in marketing, global market expansion, and crisis communication, ensuring a well-rounded approach to modern marketing challenges.

Ideal for marketing professionals, business leaders, and entrepreneurs, this program enhances decision-making skills and provides cutting-edge tools to drive business growth. Upon completion, participants will have a competitive edge in crafting data-driven, customer-centric marketing strategies that align with organizational goals.

Learning Objectives

This certification provides a deep dive into strategic marketing, consumer behavior, and data-driven decision-making to help professionals excel in a competitive landscape.

You will learn to develop effective branding strategies, understand market segmentation, and craft compelling value propositions. The course also covers consumer psychology and market research techniques, enabling you to analyze customer behavior and leverage insights for impactful marketing campaigns.

A key focus is on digital marketing and omnichannel strategies, including SEO, social media, content marketing, and AI-driven automation. You’ll explore pricing models, behavioral economics, and competitive analysis to drive business profitability.

Additionally, the program hones marketing leadership and innovation skills, preparing you to lead teams, implement sustainable marketing practices, and manage brand reputation in crisis situations.

By the end of this certification, you will be equipped with advanced tools and frameworks to create customer-centric marketing strategies, optimize business growth, and stay ahead in the evolving digital marketplace. This course is ideal for marketing professionals, business leaders, and entrepreneurs looking to enhance their strategic thinking and leadership capabilities in marketing.

Target Audience

This certification is ideal for marketing professionals, business leaders, and entrepreneurs looking to refine their expertise in integrated marketing, brand storytelling, and strategic leadership in a data-driven world.

Curriculum

15 Lessons120h

Module 2: The Tapestry of Organization Development and Transformative Change

Explore the intricate fabric of Organization Development (OD) and its role in driving transformative change. This module delves into key theories, models, and strategies that help organizations adapt, evolve, and thrive in dynamic environments. Gain insights into change management, leadership’s role in transformation, and the impact of organizational culture on sustainable growth.

2.1-Crafting Legendary Brands8:57

2.2-Building brands that transcend time and trends through timeless storytelling8:43

2.3-Developing brand narratives that captivate hearts and minds7:06

2.4-The psychological underpinnings of brand loyalty and emotional resonance7:31

2.5- Elevating your digital footprint through a blend of SEO7:29

2.6-Mastering the art of digital advertising: Turning clicks into conversions9:19

2.7 Part A-Harnessing the power of social media.7:33

2.7 Part B-Harnessing the power of social media.6:14

Module -2 Quiz: 2

Module 3 : “Unlock the power of leadership in marketing to drive strategy and success!

Your Instructors

Tafheem Bashir

Assistant Professor

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Help Desk Desk

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Certification in Advanced Marketing Management

About This Course

Learning Objectives

Target Audience

Curriculum

Module 2: The Tapestry of Organization Development and Transformative Change

2.1-Crafting Legendary Brands8:57

2.2-Building brands that transcend time and trends through timeless storytelling8:43

2.3-Developing brand narratives that captivate hearts and minds7:06

2.4-The psychological underpinnings of brand loyalty and emotional resonance7:31

2.5- Elevating your digital footprint through a blend of SEO7:29

2.6-Mastering the art of digital advertising: Turning clicks into conversions9:19

2.7 Part A-Harnessing the power of social media.7:33

2.7 Part B-Harnessing the power of social media.6:14

Module -2 Quiz: 2

Module -2 Quiz: 2

Module 3 : “Unlock the power of leadership in marketing to drive strategy and success!

3.1 The Leadership Mandate in Marketing9:36

3.2 Leading with vision: How marketing leaders shape the future of business8:46

3.3 Empowering teams to think strategically and creatively in a rapidly changing market8:18

3.4 Building a culture of innovation within the marketing function10:13

3.5 Future Trends in Integrated Marketing6:18

3.6 The rise of artificial intelligence and machine learning in shaping marketing’s future5:47

3.7 Sustainability as a cornerstone of future marketing strategies.4:05

MODULE 3 – Quiz

Your Instructors

Tafheem Bashir

Help Desk Desk

Strategic HR Management and Organization Development Batch 2

Certification in Advanced Marketing Management Batch 2

Data Science

Certification in Advanced Marketing Management

About This Course

Learning Objectives

Target Audience

Curriculum

Module 2: The Tapestry of Organization Development and Transformative Change

2.1-Crafting Legendary Brands8:57

2.2-Building brands that transcend time and trends through timeless storytelling8:43

2.3-Developing brand narratives that captivate hearts and minds7:06

2.4-The psychological underpinnings of brand loyalty and emotional resonance7:31

2.5- Elevating your digital footprint through a blend of SEO7:29

2.6-Mastering the art of digital advertising: Turning clicks into conversions9:19

2.7 Part A-Harnessing the power of social media.7:33

2.7 Part B-Harnessing the power of social media.6:14

Module -2 Quiz: 2

Module -2 Quiz: 2

Module 3 : “Unlock the power of leadership in marketing to drive strategy and success!

3.1 The Leadership Mandate in Marketing9:36

3.2 Leading with vision: How marketing leaders shape the future of business8:46

3.3 Empowering teams to think strategically and creatively in a rapidly changing market8:18

3.4 Building a culture of innovation within the marketing function10:13

3.5 Future Trends in Integrated Marketing6:18

3.6 The rise of artificial intelligence and machine learning in shaping marketing’s future5:47

3.7 Sustainability as a cornerstone of future marketing strategies.4:05

MODULE 3 – Quiz

Your Instructors

Tafheem Bashir

Help Desk Desk

Student Feedback

Reviews (3)

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Zahra Buliwala

Amit Kumar

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Strategic HR Management and Organization Development Batch 2

Certification in Advanced Marketing Management Batch 2

Data Science